Traditionally, real estate has been focused on ‘closing the deal’ where consumer interaction ends at the final signing of the property contract. However, this is a short-sighted approach that ignores the vital value of creating and building a loyal customer base through consistent and thoughtful resident engagement. 

A connected, well-informed, and satisfied resident is more likely to participate in the community, and contribute to a positive living environment. That’s where ANACITY’s community management tools come into play, transforming traditional residential management into an interactive, tech-enabled experience. It offers developers an opportunity to build trust, foster a sense of ownership, and create communities that are more desirable and sustainable. 

Why does resident engagement matter?

Resident engagement refers to the interactions between residents and their community, its facilities, management, and neighbours. 

• Engaged residents result in stronger community ties which leads to a sense of belonging. 
• Communities that prioritise resident engagement stress on communication and cooperation. 
• The stress on collaboration leads to fewer disputes.
• Resident engagement leads to overall improved satisfaction and a 
• Healthier living environment.

These positive outcomes have a direct impact on the developer’s brand value, resulting in increased project support, improved project outcomes, a stronger reputation, and higher property values.

How to enhance resident engagement?

ANACITY offers community managers multiple tools to strengthen their resident engagement. 

Centralised communication: ANACITY’s Community Corner module keeps residents abreast of all updates, from maintenance schedules to emergency alerts. It ensures that everyone stays informed in real time, removing dependency on notice boards or word-of-mouth. Read How ANACITY’s Open Communication Drives Customer Relationships and Why Centralised Communication is Key to Apartment Management Efficiency.

Effortless issue resolution: Residents can raise complaints or service requests via the ANACITY app and track resolution progress. This transparent approach improves trust and satisfaction while reducing friction between residents and management. Read How a Digital Complaint Management System Leads to Speedy Redressal.

Easy amenity bookings: ANACITY enables real-time bookings and prevents scheduling conflicts. Residents are more likely to use and appreciate amenities when access is simple and transparent. The app also enables admins to add usage rules which residents must view before booking the facility. Also read Resolving Challenges in Facility Management with ANACITY. 

Events and engagement initiatives: ANACITY’s app-based digital Notice boards and Event modules allow communities to organise and promote events, from yoga classes to Diwali celebrations, enhancing resident engagement. The app also empowers residents to form Forums where they can come together to plan and collaborate. Read Community Engagement: Building a Sense of Belonging.

Visitor and staff management: With features like QR-based access for guests and real-time tracking of domestic staff, residents feel secure and in control. This digital convenience not only improves safety but also enhances the sense of community trust. Also read Digital Visitor Management System: Taking Data Beyond Gate Management.

Polls, surveys & feedback: Want to take a community decision? Built-in survey tools allow for resident polls and feedback collection. This democratic approach makes residents feel heard and involved in decision-making.

Also read Community Living: Tips for a Happy and Efficient Apartment Complex.

To know more about enhancing resident engagement with ANACITY, get in touch with us at support or call 80886 11229.