The housing market has gone through a series of rapid changes recently. From a steep fall during COVID lockdowns to an impressive bounce back, the market is now poised at the threshold of record growth. Real estate leaders must think out of the box to reach this potential, including strengthening their customer relationships.

ANACITY’s white label offers a communication module as an important customer outreach tool. When leveraged in a cohesive and planned manner it can create a multi-layered, long-lasting impact, enhancing customer relationships.

Communication & customer relationship

Consistent and open communication is the linchpin of any customer relationship strategy. It keeps customers informed, keeping them in the loop. It inspires trust in the brand, enhancing customer loyalty. 

ANACITY’s communication module was designed as a social media platform for a gated community. It has been the default communication channel for thousands of housing societies nationwide for more than 13 years. Developers can now leverage it under their brand through ANACITY’s white label solutions.

Driving customer relationships with ANACITY 

ANACITY’s communication module offers developers a powerful medium to connect with their market. As a community management automation solution, it consolidates customer engagement on one platform, unifying post-sales to post-possession experience. It can help strengthen customer relationships which can then lead to a host of other benefits, including lead generation. 

Updates: Lack of trust and transparency is one of the real estate industry’s biggest challenges. The pre-possession period is particularly crucial when most buyers are anxious to know about the state of the ongoing construction. Open communication is the only way to gain their trust. With ANACITY’s white labels, developers can post regular construction updates, informing their customers of the on-ground progress.

Branding: The white label solutions enhance brand visibility and recall. Customers, including tenants and residents, are exposed to the brand every time they log in. ANACITY’s seamless user experience further strengthens a favourable perception, creating strong brand loyalty. 

Contact management: Creating long-term contact with the customer is one of the biggest post-sales gaps in real estate. ANACITY can act as a transformative force offering a platform for regular contact with the customer. Developers can use it to engage with customers through regular updates, notices, and other communications. They can also form discussion forums and communicate one-on-one. 

Campaign management: The communication module is a highly effective means to run campaigns, informing users of all upcoming projects. Community managers can also use it for exclusive offers. 

Transparent data access: Transparency and ease of data access is a highly effective means of gaining consumer trust. ANACITY white label solutions include community wiki – an information repository that customers can access with just a click. 

Loyalty program with ANACITY

To fully realise the potential of its customer relationship features, ANACITY offers a loyalty program. Users can check upcoming projects, add references, and check the status of past referrals. Thus, it functions as an effective lead generation medium with a high success rate. Learn more in our article How ANACITY can help drive customer referrals.

Also read our article, Managing customer relationships with ANACITY white label solutions. Find out other benefits of ANACITY’s white labels from Branding to Automation. 

If you want to learn more about ANACITY white label solutions, contact us at support@apnacomplex or call 80886 11229.