The post-pandemic era has been transformative in tenant engagement. Commercial Real Estate (CRE) leaders were forced to pivot their focus from tenant businesses to include employees, staff, and even visitors at the workplace. They recognised the value of wider engagement in ensuring higher retention of clients.

The rising importance of a human-centric approach at work has further emphasised the need for a cohesive tenant engagement plan. As CRE leaders rethink their strategies, technology can be a powerful tool in this endeavour. 

As a mobile-first SaaS platform for commercial workplaces, ANACITY Business offers office administrators and facility managers the tech tools to build a cohesive, consistent, and personalised tenant engagement system. 

What is tenant engagement?

Tenant engagement refers to the different ways employed to involve tenants in the life of the property. These methods can include communication, offsite activities, events, and a conducive work environment.

Tenant engagement is one of the most challenging functions for property admin and facility teams in large office complexes. They must get all tenant businesses and their employees on the same page. The changing employee expectations have further forced them to recalibrate their strategies. 

Read our article Why it’s time to Rethink your Tenant Engagement Strategy to understand the changing requirements.

Tech to the rescue

Here are some of the tech tools that can be used to improve tenant engagement:

Communication

Clear and consistent communication is essential in establishing regular contact with every person in the workplace. For instance, posting an in-app notice has a wide reach and is visible at any time. Open communication also inspires trust and confidence. 

ANACITY Business offers a highly intuitive communication module that brings employees from all tenant offices on a common platform. They can exchange news as well as find support and information. It can be a handy tool for creating a pan-campus platform for cooperation and collaboration.

Easy access

Easy access to facilities creates a more conducive work environment that is essential for any employee engagement strategy. This human-first approach also ensures that employees do not face any undue hassle, thus improving their work experience. Smart access control by ANACITY Business strengthens the security in a workplace while easing entries. 

The app-based system takes a human-centric approach toward democratising access. It cuts out unnecessary red tape to save both time and effort. As a result, employees avoid delays and frustration, essential for a positive engagement strategy.

For instance, the app-based gate management system removes dependence on access cards. Pre-approved entries also ensure that visitors do not have to face long waiting times. Learn more about ANACITY Business access management in our article here. 

Similarly, the Facility Management module enables employees to book meeting rooms, conference halls, or in-campus facilities like a tennis court. You can learn more in our article Challenges in Workplace Facility Management & How to Resolve these with ANACITY Business.

Wellness services

Today, many tenants expect a well-rounded holistic work experience where they have access to wellness services such as a gym or sports facilities. They can book these services on ANACITY Business. In the case of an in-campus creche, the app also offers real-time view to anxious parents. 

Importantly, ANACITY Business helps CRE leaders expand their services beyond in-campus facilities through curated concierge services. These include special deals and offers on services that can range from banking to deep cleaning. 

Personalisation 

A recent survey found that 45% of property teams report working ‘closely’ with tenants to devise long-term workplace strategies. An additional 29% report partnering with them ‘very closely’. This close collaboration is necessary to personalise their offering, creating a lasting and more effective relationship. 

Features like surveys and polls can be further leveraged to garner insights on tenant offices and their employees. These features are also a powerful medium for gathering feedback. Property teams can use them to propose new ideas or policies. The response helps the property team to personalise their proposal and reduce opposition.  

Data analysis

ANACITY Business facilitates data analytics to help optimise resources, anticipate demand, and personalise their services. For example, data on conference room booking can help identify its usage patterns. Overbooking or frequent rejections reveal that there is an urgent need for a new conference room.

To learn more, contact us at support@apnacomplex or call 80886 11229.