Historically, after-sale services and branding have been a blind spot for real estate leaders like developers and asset managers. The focus of their business strategies often lies in acquiring new customers rather than retaining existing buyers. This can be shortsighted as it ignores the potential of capitalising on a loyal client base. However, this scenario has changed in recent years as more developers realise the importance of sustained customer engagement. In this scenario, real estate apps are fast gaining traction as a sustainable solution with customisation for customer outreach.

White labels by ANACITY take it further, offering real estate leaders a mobile-first SaaS platform with highly awarded ERP (Enterprise Resource Planning) technology. It empowers them to create and engage communities across the post-sales, post-possession and workplace experience lifecycle. With a customised user interface, it is also a powerful branding vehicle.

White label real estate apps & customisation

White label apps are pre-built software solutions that developers can customise and rebrand as their own. Unlike custom-built apps, which require extensive development from scratch, white-label apps provide a foundation that developers can tailor to their specific needs. White label by ANACITY utilise its core product, an app-based SaaS platform customised with a unique interface and rebranded as the client’s.

Customisation with ANACITY white labels

ANACITY white labels are accompanied by two basic customisations:

Branding: The app is rebranded as per the client developer’s or asset manager’s. Residential users see their logo the moment they log in to access different features, such as paying their maintenance fee or booking amenities like badminton court. Similarly in a commercial area, the user sees the app whenever they enter their workplace with smart access.

User interface: The white label app customises the user interface as per the client developer’s or asset manager’s prime colours. Additionally, the app can also include images from the client’s property.

Get more with API integrations

No two developers are the same and neither are their requirements. A rigid and set design may not meet their needs or may be superfluous to requirements. With an in-house tech team, ANACITY has the expertise and experience to customise their core offerings to meet specific needs. As a platform open to integration, the platform can be seamlessly incorporated with different software. This includes IoT devices, payment gateway, and third-party integrations like Salesforce and Oracle. Find out more in our article Unveiling seamless API integration capabilities.

Benefits of customised white label

• Unified post-sales to post-possession experience.
• Drive sales through a customer referral loyalty program.
• Strong branding with a high-usage digital presence.
• Curate experiences for your users. For instance, ensure that they can easily book facilities.
• ANACITY’s award-winning solutions offer a superlative user experience.
• Sustained buyer engagement with long-term customer relationships.
• Communicate directly with your end users, including buyers, tenants and other occupants.

Read more about its benefits in our article, Branding to Automation: ANACITY White Label Benefits You Should Know About.